Our Story

Founded by Ell, Perth Western Australia, 2021

Tired of paying $120 for lashes that don't last the weekend

That's where Lash Ease started. Ell, like most of us, loved the look of lash extensions but hated everything that came with them. The two-hour appointments. The $120+ price tag. The 6am panic when two clusters fell off before an event.

After spending way too long trying every DIY option on the market and finding nothing that actually worked, she decided to build it herself. In 2021, Lash Ease launched out of Perth, Western Australia.

Built for real women, not salons

Lash Ease was designed from day one to be beginner-friendly. No lash tech training. No confusing tools. No expensive removal appointments. Just a simple system that gives you salon-quality lashes at home in about 10 minutes, that actually last.

The DIY Lash Clusters use a bond and seal system that holds for up to 10 days, is waterproof, and comes off cleanly with a bit of oil. The Ready Lash range takes it even further. Pre-glued clusters you just press and go.

50,000+ women made the switch

What started as Ell solving her own problem has grown into a community of over 50,000 women across Australia who have ditched the salon and taken their lash routine into their own hands.

Every product in the range is tested and refined based on real customer feedback. If something isn't working well enough, it gets improved. That's the only standard we hold ourselves to.

Still founder-led. Still doing it properly.

Lash Ease is still run by Ell. She is still involved in every product decision, every email, and everything you see. We're not a big beauty conglomerate. We're a small Australian brand that genuinely cares whether your lashes look good.

If you ever have a question, a problem, or just want lash advice, reach out. We actually reply.